DISCUSSION. MODERN DEVELOPMENTS IN BROADCASTING TRANSMISSION AND TELEVISION.

Digital Television Transmission Parameters -- Analysis and Discussion

Terrestrial digital (DTV) broadcasting is now underway in the major markets in the United States after the Federal Communications Commission (FCC) in several Reports and Orders set the standard on December 24, 1996, and subsequently released rules of operation and broadcaster channel allocations. Broadcasters are concerned with many in-band and out-of band transmission parameters, including dat...

Competition, Regulation, and Performance in Television Broadcasting

Digital Terrestrial Television Broadcasting (DTTB)

A report on the digital terrestrial television broadcasting system (ISDB-T: Integrated Services Digital Broadcasting-Terrestrial) was presented to the Minister of Post and Telecommunication by the Telecommunications Technology Council (TTC) in May 1999 after the largescale field trials conducted by the Association of Radio Industries and Businesses (ARIB). At the ITU-R Study Group 11 Meeting in...

Advertising Revenue Optimization in Live Television Broadcasting

In live broadcasting, the break lengths available for commercials may not always be fixed and known ex ante (e.g., strategic and injury time-outs are of variable duration in live sport transmissions). Because advertising represents a significant share of the broadcasters’ revenue, broadcasters actively manage that revenue by jointly optimizing their advertising sales and scheduling policies. We...

Managing Real Options in Television Broadcasting

This paper examines the mix of technical, regulatory, and business strategy issues that arise in implementing next generation broadband platforms in Europe. Our review of some European studies on NGAN in Europe and our specific focus on the Italian situation, in particular on the competitive situation in Milano, shows the relevant flaw of continuing to advocate national patterns of regulation. ...